Laura Horstmann

is a graphic designer

Projects

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Projects 〰️

Streak Beauty

This brief called for a complete rebranding of Urban Decay while retaining their edgy vibe, but with a fresh brand system that resonates with Gen Z. The objective was to establish a brand that encourages self-expression, even if it means getting a little messy.

In this brief I was asked to create the branding for a locally made alternative milk company based out of Portland, OR. I wanted to play with the idea of alternative milks being better for the planet and being a new frontier in sustainability.

Portal

I was asked to create the branding for a fashion rental start-up. They knew their offerings wouldn’t differ from their competitors, so I created a tone of voice and brand system that had an immense personality and highlighted the possibilities of self-expression through fashion.

Ivy + Dani

Vivace Magazine

In this brief I was asked to create the branding, cover, and article layout for the first issue of NME’s off-shoot magazine about the aesthetics of music. I wanted to speak to their roots but create a look and feel that married nature and music.

Comedy Festival

In this brief I was asked to create a poster series for an upcoming comedy festival. I wanted to highlight the idea of seeing things from new perspectives, so I crafted miniature scenes out of dated comedy props.